Axiom by Formica®, the UK’s leading premium
worktop and accessories range, will unveil its design-led range
refresh exclusively at KBB at the NEC, Birmingham (2-5 March 2008).
This stylish range update features exciting new textures unique to
Axiom®, bold new colours, and trend-led designs. The new range will
premiere at KBB on Formica Limited’s stand, J15.
The design-led range refresh was developed in response to trends in
the consumer marketplace. Both texture and colour are key. This
update offers exclusive new finishes and exciting range extensions
of the best selling Honed and Etchings textures as well as expanded
product offerings, new colours, and cutting edge designs. Axiom by
Formica delivers a unique collection of worktops and accessories
that provides consumers with high-impact, high-quality looks.
Commented Simon Wild, Marketing Manager UK & Ireland, Formica
Limited, “We’re very focused on the consumer kitchen market. The
kitchen has become the heart of the home and a place for social
gatherings. Kitchen design has therefore become more important and
consumers demand innovative and sophisticated looks. This range
refresh is a response to these factors.”
Axiom by Formica has introduced unique innovations in surface
finishes over recent years which have proved extremely popular and,
working with kitchen studios, can provide a huge variety of looks
for the design-conscious consumer.
Email:
advice@formica.co.uk