To complement its handcrafted collection of modern classic bathroom products and extend its hugely successful existing range of wall tiles, Imperial Bathrooms has unveiled an exclusive range of unique wall and floor tiles. Boasting all the aesthetic charm and appeal of real stone, ‘The Naturals Collection’ provides all the superior technical benefits of through body porcelain. To help fire customers’ imaginations, an eye-catching tile display board is now available free of charge to retailers.

Available in three colours – chalk, sand and charcoal – The Naturals Collection bears the illusion of natural stone courtesy of modern manufacturing processes and a tumbling procedure that gives each tile a unique handmade authentic appearance. The illusion of real marble is then achieved by applying a surface patina to each tile to give them an authentic soft, sugary look.

Unlike marble, however, The Naturals Collection features outstanding technical qualities. As well as being resistant to abrasion and corrosion, these through body coloured tiles require no sealing and are virtually non-porous which helps prevent staining and colour discolouration in years to come. An R9 anti-slip resistance rating applies.

Commenting on the launch of The Naturals Collection, Managing Director Antonio Garrido said: “This is our first foray into the floor tiles market and we feel confident that the outstanding technical and aesthetic properties of this new collection will enable us to meet the demanding expectations of our target audience.”

Antonio added: “All of the tiles in The Naturals Collection can also be fixed to the walls too, of course. This not only further increases the design scope of this range, it enables a streamlined flow from wall to floor to be achieved.”

The Naturals Collection features three standard sizes – 300 by 300, 150 by 150 and 100 by 100 – and Bullnose Battiscopa skirtings are available in 300 by 95, and in all three colours.

Combining floor tiles from The Naturals Collection with the company’s existing range of antique crackle-glaze ceramic wall tiles, particularly the White Linen, Cream Haze and Ivory Shell shades, may also further increase the design scope of this exciting new range.

The Naturals Collection display board is unobtrusive and lightweight, measuring just 400 x 800mm, may be displayed alongside Imperial’s sanitaryware or wall mounted where space or showroom layout demands. Any of the tile, marble and stone boards are immediately available free of charge to supporting stockists and may be obtained by contacting Imperial Bathrooms’ Sales Department on 0870 60 61 62 3.

Email: julie@wentworthcomms.co.uk