Drainage
Underground pipesducting
OSMA UFH – straightforward systems from the people who really understand underfloor heating
Research* by Wavin
Plastics into the UK’s perception of underfloor
heating (UFH) has revealed more than a third of
house buyers would include UFH in their top five
wish list of luxury items when buying a new home.
Wavin Plastics, the company behind OSMA UFH - one of
the UK market’s leading UFH brands - carried out the
research in order to gauge people’s understanding of
UFH and its associated benefits.
While findings show that awareness of UFH and its
benefits are high across all age ranges, only a
tenth of the population have actually lived in a
property which has UFH. However, a further 37% have
experienced UFH, either by visiting a home or hotel
which has UFH installed.
Almost three quarters (74%) of people associate UFH
with all-round warmth, while 76% say it frees up
wall space. Just over half (51%) believe it adds
value to a property while over a third (39%) say
it’s more energy efficient. A further 29% of people
say that UFH is better for asthma sufferers as it
circulates less dust than radiators.
“We’ve heard lots of positive comments about UFH
such as ‘warmth without the dryness of central
heating’, and ‘lovely to walk on with bare feet,”
comments Chris Simmons, commercial manager. “Once
people have experienced how fantastic UFH is, they
want it in their own homes. More and more people are
realising the benefits.”
Findings also show that three in five people say the
presence of UFH would make them more likely to
consider buying a new build property. Almost two
thirds (64%) would prefer UFH throughout the home
but specifically in rooms that are traditionally
tiled or have wooden flooring. Eighty-one per cent
of respondents would like UFH in their bathroom, 79%
in the lounge and 52% in the kitchen. “Although most
people naturally associate UFH with tiled rooms, or
wooden floors, it can also be used under carpet,”
explains Chris.
The research also highlighted potential concerns
over perceived technical difficulties and price.
“Traditionally it appears that people think UFH is
complicated - a common misconception,” says Chris.
“We’re working hard to explain to people that
installing OSMA UFH is really very, very simple. A
conservatory or single room extension can often take
an installer just a few hours. OSMA UFH is
practical, efficient, easy to install and maintain.
Additionally, when you consider the overall project
installation time and cost, UFH offers a real
alternative to radiator systems.”
The research revealed that along with UFH the other
top five luxury items include a conservatory, a
fitted dishwasher, soft furnishings (of a buyer’s
choice) and electric garage doors.
For further straightforward information, discover
the formula for intelligent UFH at
www.genius-ufh.co.uk.
Email:
grace@watermarkpr.co.uk