BASF - Number 1 in construction chemicals
• Sales in the Construction Chemicals division to be
doubled to approximately €4 billion by 2015
• Organizational integration of acquired business
largely completed
BASF today (June 13, 2007) announced ambitious goals for
its Construction Chemicals division. “The market for
construction chemicals has a volume of €29 billion and
is growing at 4 to 5 percent per year. Our goal is to
grow by 7 to 8 percent per year in the coming years in
this attractive, innovation-driven market and thus
double our sales to approximately €4 billion by 2015,”
said Dr. Andreas Kreimeyer, member of the Board of
Executive Directors of BASF Aktiengesellschaft and
responsible for the Performance Products segment, at a
press conference in Trostberg, Germany.
BASF aims to achieve its goals in three ways: First, it
plans to transfer technologies that are successful in
one region to other regions. Second, BASF’s
competencies, for example in research and development,
will be used to create better product solutions and
achieve rapid market entry. Finally, BASF aims to
generate more business in growth markets such as Asia
and Eastern Europe. Acquisitions in growth markets are
also to play a role in achieving these goals, an example
being BASF’s acquisition of Chinese concrete additives
producer, Hi Con, in December 2006.
Dr. Bernhard Hofmann, head of BASF’s Construction
Chemicals division, highlighted four key trends in the
construction industry with which BASF is aligning its
business strategy:
• Buildings and structures are expected to have a
considerably longer lifetime. This cannot be achieved
without construction chemistry.
• The spectrum of cements and additives such as sand and
gravel is constantly expanding. BASF must be able to
tailor its concrete admixture products to these changing
requirements.
• Customers are increasingly calling for lower costs in
terms of material, energy and capital on the one hand
and faster completion times of building projects on the
other hand.
• The interest in energy efficiency in the use of the
finished buildings has increased enormously and is
likely to grow further.
“Our broad product portfolio and an excellent team equip
us to meet these challenges,” said Hofmann.
BASF also provided further details of the successful
integration of Degussa’s construction chemicals
business, which it acquired in July 2006. “We have added
an innovative, profitable and fast growing business to
our Performance Products segment. The organizational
phase of the integration is now largely completed, but
we will be working on many details until 2009,“ said
Kreimeyer. Overall, Kreimeyer described the acquisition
as a successful forward integration for BASF that
complements the company’s strong position with regard to
products and services for the construction industries.
The construction industry is one of BASF’s key
customers, accounting for between 10 and 15 percent of
the company’s sales. BASF offers a broad range of
customer-specific products – from foams for thermal
insulation, plastics for solar heating systems and
dispersions for paints to cable insulation material,
latent heat stores and glues for particleboard.
Email:
chris.wilson@basf.com
Arundel Jones Associates Ltd
Hill Farm, Linton Hill, Maidstone, Kent ME17 4AL
Tel : 01622 745333
news@buildingdesign.co.uk
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