Scottish
building federation
The Scottish Building Employers’ Federation gets an Extreme Makeover
The principal trade body known as the
Scottish Building Employers’ Federation will be dawning the new
name Scottish Building Federation. The fitting new title and
identity will be introduced over the course of the next few
months.
Operating under the former name for some years, after much
consultation with members and the Management Committee of the
Federation, the change was approved at the latest Federation
board meeting.
Consultation was carried out with core members and key
stakeholders, including staff, but a vital component was the
services of specialist branding consultants, Lacuna
Communications Limited, who aided in implementing changes
successfully, creatively and profitably. Lacuna will continue
working in line with the Federation during the roll out process
of the new identity.
Chief Executive Michael Levack commented, “We have been talking
publicly about re-branding the Federation and re-identifying
ourselves as the Scottish Building Federation for some time now.
We wanted our name to aptly reflect the importance of the
services we offer and all that we represent - in addition to
signifying that we are the Federation representing the Scottish
Building Industry in Scotland.”
In this role we represent the interests of the construction
industry in Scotland, it is therefore vital that the Federation
be at the forefront of change. Refreshing our identity is a
clear signal to our members and wider audiences that we are
doing just that. It is our belief that the branding and
communication of the Federation need to keep pace with the
developments within the construction industry.”
With a history dating back to 1895, the Federation has
demonstrated its dedication to the industry and its’ members,
and will continue to build on the success of the past. In moving
forward the Federation will also offers the same high level of
integrity, commitment and service for members, and guarantees
professionalism. Essential that all audiences continue to
associate these qualities with the organisation, the need for a
stronger identity was obvious.
The new brand plans to benefit the Federation by building
business and membership whilst ensuring fundamental values and
strengths of the existing brand are not undermined. New changes
will therefore be in sync with their existing business rationale
and aims.
The name and identity change are the latest developments in the
Federation’s Agenda for Change, which aims to develop a more
modern, representative organisation that clearly and concisely
represents the industry in Scotland and meets trade challenges.
Email:
christinamurnin@blueprintmedia.co.uk