Sanitaryware
and Accessories
Twyford Bathrooms - Flushing Away Drought
Twyford Bathrooms win the Waterwise Marque for the revolutionary Galerie Eco-Flush
British sanitaryware manufacturer Twyford Bathrooms has been
awarded the prestigious Waterwise Marque for the Galerie
Eco-Flush, a new dual flush that operates on a staggeringly low
4/2 litres of water, as opposed to current legislation that
requires 6/4 litres for flushing.
The Waterwise Marque – the first scheme in the UK to highlight
water efficient products – is awarded annually to products which
reduce water wastage or raise the awareness of water efficiency.
Only 15 Marques have been awarded this year.
Committed to improving the environment, Twyford Bathrooms has
refused to accept that 6 or 6/4 litres of water per flush is an
acceptable minimum use of water, as stipulated by the current
water regulations. The new Galerie Eco-Flush goes one step
further and flushes on 4/2 litres of water maximum – this is an
astounding 30% less water than the current UK standard.
Toilets are one of the top ‘consumers’ of water in the home,
with 45 million domestic WC’s in the UK using an estimated 2
billion litres of water per day. Due to the fact that consumers
do not replace their bathrooms often, approximately 40 million
toilets in our homes flush on excessive amounts of water,
between 13 and 7.5 litres per flush. Only 5 million domestic
toilets flush with 6 litres in accordance with the current water
regulations, which is unacceptable in today’s climate.
Mike Conlon, Sales & Marketing Director of Twyford Bathrooms
explains, ‘With climate change and global warming, the fact is
that the UK now receives much less rain that it once did. With
increases in population and urbanisation, this puts extreme
pressure on our finite water supply – the UK uses 25% more water
than it did in 1980! We are very proud of the Galerie Eco-Flush
WC, and are delighted to have been awarded the Waterwise Marque.
We are excited that organisations are recognising the necessity
to provide consumers with water efficient products, but still
believe that consumers must be educated and encouraged to update
their WC’s.
‘If we are effectively going to drive down WC flushing volumes
in UK we need a plan that will remove any objections from the
consumer, the plumber or the retailer. In short, I believe we
need a 5-point plan that covers the following key areas:
1. the product is available on a nationwide basis
2. that it is well designed but has mass market appeal so
doesn’t look out of place in a UK bathroom
3. the product can very easily replace current 13 / 9 / 7.5/ 6
litres WCs – i.e. it needs to have same footprint and
installation features and fits the normal installation
requirements for plumbers and householders
4. that the product complies with all UK and European standards
e.g is WRAS approved and it is tested to EN997 Class 2
5. and that it is priced competitively and so is accessible to
all
These five points would make a significant step towards
encouraging “the market” to make water conservation a reality.;
five points that the Galerie Eco Flush fulfils.’
Twyford Bathrooms has ensured that the Galerie Eco-Flush is not
only water efficient and effective, but priced reasonably and
easy to install, in order to encourage consumers to switch from
water guzzling WCs to the Eco- Flush. Twyford Bathrooms has
invested much time and money to ensure that the Galerie
Eco-Flush is carefully engineered to flush and remove waste
effectively on 4/2 litres. The stylish Galerie Eco-Flush WC has
a starting price of Ł266 for the WC, and consumers will be able
to purchase the WC from showrooms and builders merchants across
the country.
Environment Minister, Ian Pearson, says, ‘I welcome the
Waterwise Marque which will raise the profile of water
efficiency, help the consumer to make informed choices in
product selection, and reward those manufacturers who are taking
a lead in water saving. It is good for the environment, good for
consumers and good for business.’
Did you know that London is drier than Istanbul? Or that South
East England has less water per person than Sudan or Syria? If
every Twyford Bathrooms cistern sold in a year was converted to
this new 4/2 litre flush over 10.8 billion litres of water would
be saved per year – that’s almost a reservoir! For the average
domestic toilet flushing 12 times a day, the Galerie Eco-Flush
saves a staggering 8,760 litres a year, which is good for the
environment and saves the consumer money.
Email:
susanna@camron.co.uk