Industrial
switchgear UPS systems
Socomec UPS - SOCOMEC is changing its logo
The company, a specialist manufacturer of electrical
equipment (industrial switchgear and UPS systems with an annual
turnover of 271 M€), intends to highlight its ambitions within
the context of its continuing growth and development.Starting
out as a purely French small-to-medium sized firm based in the
town of Benfeld (near Strasbourg in Alsace), SOCOMEC has today
become an international Group employing 2200 people across three
continents (Europe, Asia and Africa). The manufacturer continues
to focus on its core industrial business backed up by strategic
investments in R&D, and has developed impressive international
logistics. SOCOMEC is today headed up by a professional
management team whilst maintaining independence with a family
owned majority shareholding. The new logo is the latest of many
developments that are taking place within a competitive and
increasingly fierce environment with ever more demanding
customers. The new logo will naturally replace the old one. It
combines tradition with modernity, and displays a continuity of
values by retaining the traditional company colours and spirit
of the older version. It looks forward to the future thanks to a
new typography and with a more dynamic pictogram.
In particular, the new logo will make the Group's identity more
distinct, at the same time integrating the internal drive that
resides in all the company's sites. It will also facilitate
marketing and external communication initiatives and other
actions in today's global markets.The same logic applies to the
base-line (signature). Formerly it simply referred to the
company's core products and was translated into various
languages. From now on the base-line will highlight SOCOMEC's
profile as a specialist manufacturer and technological expert.
In addition, it will only be in one language (English) for use
across the Group worldwide, including head office in France, but
of course with keywords that are universally understood,
whatever the culture: "Innovative", "Power", "Solutions". The
new logo, then, is all about getting the message summed up in
these keywords across.
Today, product sectors include main locking, door controls, exit
hardware and access control-locking products. With the
acquisition, in 2002, of Markar Products in the USA and
Safeguard Doors in the UK Adams Rite can now also offer a
complete range of continuous hinges, metal like kits and louvres
and a range of specialised ‘made to measure’ timber composite
security, bullet resistant and blast resistant doors.
Email:
emma.clatworthy@socomec.com